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In
order to give us a good idea of your expectations for this project, please
answer the following questions and foward them to sales@frontlinemultimedia.com
What are
the primary goals of the site? (to sell, inform, engage, inquire or simply
visit) 1. Who are
the primary and secondary audiences? (describe interests, needs, skills) 2. Audience
capabilities (browser, speed, savvy)? 3. Will site
attract different audiences? Who? What areas are of interest to each? 4. Whats
the number one key message to convey content? 5. Existing
content or new? Hard copy or soft copy? 6. What existing
images are available? 7. Do we
need to capture user data? What do we need to know? Why? 8. What new
technologies will be used? What, specifically and why? 9. What information
will change? How often and how extensively? 10. What
current website URLs are appealing to you? (site interface and functionality) Tone
and Personality 1. Whats
the product position? Who are your competitors? 2. Describe
product as if a person? (Serious? Weird? Young? Reliable?) 3. What areas
benefit from updating? Who? What areas are of interest to each? 4. Strengths
and weaknesses? (compare to competition) 5. When does
the site need to be complete? 6. Who will
approve our work? What actions require approval? 7. Who will
host and maintain site? 8. How long
is the site intended to last? 9. What is
the budget? 10.
What are the plans to promote the site? Who is responsible for this activity?
if
you have any questions, please feel free to e-mail us at
info@frontlinemultimedia.com
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©2004
Frontline Multimedia Design, All rights reserved.
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